OER - Business & Marketing
Open Textbook Examples
Exploring Business
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=15 or
Full Text: https://open.lib.umn.edu/exploringbusiness/
Fundamentals of Busines
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=319
Introduction to Business
Full Text: https://courses.candelalearning.com/introbusinesswmopen/
Introduction to Business
Full Text: https://learn.saylor.org/course/view.php?id=3
An Introduction to Business
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-business-v2.0/
Fundamentals of Business
Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=ecd711cd-2008-4ff2-b850-a9fab31a4309&contributor=&keyword=&subject=Commerce
Principles of Marketing
Full Text: https://courses.candelalearning.com/marketingxcandelaxspring2016/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=50
Principles of Marketing
Full Text: https://learn.saylor.org/course/view.php?id=82 or
Full Text: https://open.lib.umn.edu/principlesmarketing/
Marketing Principles
Full Text: https://2012books.lardbucket.org/books/marketing-principles-v2.0/
Introducing Marketing
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=388 Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=ddbe3343-9796-4801-a0cb-7af7b02e3191&contributor=&keyword=&subject=Marketing
Online Marketing Essentials
Full Text: https://2012books.lardbucket.org/books/online-marketing-essentials/
eMarketing: The Essential Guide to Marketing in a Digital World
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=14Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=65ed5b9b-a7dc-4e73-ae37-76e23e04ee46&contributor=&keyword=&subject=Marketing
Powerful Selling
Full Text: https://2012books.lardbucket.org/books/powerful-selling/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=42
Public Relations
Full Text: https://2012books.lardbucket.org/books/public-relations/
Individual Finance
Full Text" https://2012books.lardbucket.org/books/individual-finance/
Finance for Managers
Full Text: https://2012books.lardbucket.org/books/finance-for-managers/
Finance, Banking, and Money
Full Text: https://2012books.lardbucket.org/books/finance-banking-and-money-v2.0/
Introduction to Computer Applications and Concepts
Full Text: https://courses.lumenlearning.com/computerapps/
Business Writing
Full Text: https://courses.candelalearning.com/englishforbusiness/
Business English for Success
Full Text: http://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=65
Business Law and the Legal Environment
Full Text: https://www.saylor.org/site/textbooks/
Business%20Law%20and%20the%20Legal%20Environment.pdf
Business Law and Ethics
Full Text: https://learn.saylor.org/course/view.php?id=89
The Legal and Ethical Environment of Business
Full Text: https://www.oercommons.org/courses/the-legal-and-ethical-environment-of-business/view
Advertising Campaigns: Start to Finish
Full Text: https://2012books.lardbucket.org/books/advertising-campaigns-start-to-finish/
Legal Aspects of Marketing and Sales
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=282
An Introduction to Organizational Behavior
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-organizational-behavior-v1.0/
An Introduction to Sustainable Business
Full Text: https://2012books.lardbucket.org/books/an-introduction-to-sustainable-business/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=142
Basics of Product Liability, Sales, and Contracts
Full Text: https://2012books.lardbucket.org/books/basics-of-product-liability-sales-and-contracts/ or https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=277
Beginning Human Resources
Full Text: https://2012books.lardbucket.org/books/beginning-human-relations/
Beginning Management of Human Resources
Full Text: https://2012books.lardbucket.org/books/beginning-management-of-human-resources/
Human Relations
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=132
Human Resource Management
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=71 or
Full Text: https://open.lib.umn.edu/humanresourcemanagement/
Beginning Organizational Change
Full Text: https://2012books.lardbucket.org/books/beginning-organizational-change/
Organizational Behavior
Full Text: https://learn.saylor.org/course/view.php?id=87 or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=30 or
Full Text: https://open.lib.umn.edu/organizationalbehavior/
Focusing on Organizational Change
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=128
Beginning Project Management
Full Text: https://2012books.lardbucket.org/books/beginning-project-management-v1.0/
Project Management
Full Text: https://opentextbc.ca/projectmanagement/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=456
Project Management from Simple to Complex
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=36 or
Full Text: https://open.lib.umn.edu/projectmanagement/
Principles of Management
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=34 or
Full Text: https://open.lib.umn.edu/principlesmanagement/
Strategic Management: Evaluation and Execution
Full Text: https://2012books.lardbucket.org/books/strategic-management-evaluation-and-execution/
Mastering Strategic Management
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=73 or
Full Text: https://open.lib.umn.edu/strategicmanagement/
Leading with Cultural Intelligence
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=136 or
Full Text: https://2012books.lardbucket.org/books/cultural-intelligence-for-leaders/
Business Ethics
Full Text: https://2012books.lardbucket.org/books/business-ethics/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=272
Business Strategy
Full Text: https://2012books.lardbucket.org/books/business-strategy/
Business and the Legal Environment
Full Text: https://2012books.lardbucket.org/books/business-and-the-legal-environment/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=273
Business and the Legal and Ethical Environment
Full Text: https://2012books.lardbucket.org/books/business-and-the-legal-and-ethical-environment/
or https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=51
Foundations of Business Law and Legal Environment
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=129
Law of Commercial Transactions
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=280
Challenges and Opportunities in International Business
Full Text: https://2012books.lardbucket.org/books/challenges-and-opportunities-in-international-business/
Business Communication
Full Text: https://learn.saylor.org/course/view.php?id=345
Communication for Business Success
Full Text (2017 Update): https://scholarworks.gvsu.edu/books/13/
Full Text: https://2012books.lardbucket.org/books/communication-for-business-success/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=8 or
Full Text: http://open.lib.umn.edu/businesscommunication/
Corporate Communication
Full Text: https://learn.saylor.org/course/view.php?id=110
Competitive Strategies for Growth
Full Text: https://2012books.lardbucket.org/books/competitive-strategies-for-growth/
Creating Services and Products
Full Text: https://2012books.lardbucket.org/books/creating-services-and-products/
Entrepreneurship and Sustainability
Full Text: https://2012books.lardbucket.org/books/entrepreneurship-and-sustainability/
Global Strategy
Full Text: https://2012books.lardbucket.org/books/global-strategy/
Fundamentals of Global Strategy
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=130
Governing Corporations
Full Text: https://2012books.lardbucket.org/books/governing-corporations/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=124
Legal Basics for Entrepreneurs
Full Text: https://2012books.lardbucket.org/books/legal-basics-for-entrepreneurs/ or
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=279
Startup Smart: A Handbook for Entrepreneurs—Handbook Series
Full Text: https://publications.america.gov/publication/startup-smart-handbook-entrepreneurs-handbook-series/
Entrepreneurship and Innovation Toolkit
Full Text: https://openpress.usask.ca/entrepreneurshipandinnovationtoolkit/
Business Plan Development Guide
Full Text: https://openpress.usask.ca/businessplandevelopmentguide/
Small Business Management in the 21st Century
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=140
Sustainability, Innovation, and Entrepreneurship
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=39
Management Principles
Full Text: https://2012books.lardbucket.org/books/management-principles-v1.1/
Principles of Management
Full Text: https://learn.saylor.org/course/view.php?id=88
Managerial Economics Principles
Full Text: https://2012books.lardbucket.org/books/managerial-economics-principles/
Managing Groups and Teams
Full Text: https://en.wikibooks.org/wiki/Managing_Groups_and_Teams
Modern Management of Small Business
Full Text: https://2012books.lardbucket.org/books/modern-management-of-small-businesses/
Management Information Systems
Full Text: https://learn.saylor.org/course/view.php?id=41
Sustainable Business Cases
Full Text: https://2012books.lardbucket.org/books/sustainable-business-cases/
The Law, Corporate Finance, and Management
Full Text: https://2012books.lardbucket.org/books/the-law-corporate-finance-and-management/
The Law, Sales, and Marketing
Full Text: https://2012books.lardbucket.org/books/the-law-sales-and-marketing/
Customer Services
Full Text: https://learn.saylor.org/course/view.php?id=7
Advanced Business Law and the Legal Environment
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=121
Beyond Lean: Simulation in Practice
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=223
Building Strategy and Performance
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=122
Contract Doctrine, Theory & Practice - Volume 1
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=101
Contract Doctrine, Theory & Practice - Volume 2
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=100
Developing New Products and Services
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=125
Good Corporation, Bad Corporation: Corporate Social Responsibility in the Global Economy
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=264
Government Regulation and the Legal Environment of Business
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=131
International Business
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=72
International Trade: Theory and Policy
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=19
Organizational Behavior
Full Text: https://open.lib.umn.edu/organizationalbehavior/
Other OER Resources
Itech Business, Management, and Economics OER Textbooks
https://www.intechopen.com/books/subject/business-management-and-economics/latest/1/list
Guidelines for Improving the Effectiveness of Boards of Directors of Nonprofit Organizations
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=202
Introduction to the Law of Property, Estate Planning and Insurance
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=278
Legal Aspects of Corporate Management and Finance
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=281
Risk Management for Enterprises and Individuals
Full Text: https://open.umn.edu/opentextbooks/BookDetail.aspx?bookId=37 or
Full Text: https://2012books.lardbucket.org/books/enterprise-and-individual-risk-management/
Additional OER Business Textbook and Resources
https://www.collegeopentextbooks.org/textbook-listings/textbooks-by-subject/business
Electronic Commerce: The Strategic Perspective
Full Text: https://open.bccampus.ca/find-open-textbooks/?uuid=461f8ace-486e-4b39-9f85-6c04a1a75184&contributor=&keyword=&subject=Commerce
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https://www.valleycollege.edu/open-education-resources/faculty/find-oer.php
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https://creativecommons.org/licenses/