On October 5, San Bernardino Valley College (SBVC) transformed its Auditorium into a vibrant showcase for the inaugural Magical Music of Motown concert. This benefit event celebrated the iconic sounds of Motown while raising funds for SBVC’s “Feed the Need” initiative, a program dedicated to addressing student hunger and providing essential resources to those in need. Top-tier musicians volunteered their time and talent to create an unforgettable evening that brought together music, community, and philanthropy.

Attendees were treated to a night of Motown’s greatest hits, highlighting the timeless music that has united generations. The concert underscored the importance of community involvement in tackling local hunger issues. Dr. Gwen Dowdy-Rogers, an SBVC alumna, expressed her gratitude, saying, “I want to extend my heartfelt thanks to the sponsors for helping us continue making a difference.” Her words captured the spirit of the evening, as community members came together for a meaningful cause.

Proceeds from the concert benefited the United 2 Feed The Need initiative in partnership with Arrowhead United Way, aiming to provide resources to those facing food insecurity. Funds raised will support AUW’s outreach efforts and SBVC’s Valley360 Resource Center, a vital resource hub for students and the community.

Special recognition went to Arrowhead United Way and all the contributors who made this concert possible. Combining music with a powerful mission, the Magical Music of Motown concert not only delivered an evening of entertainment but also set a strong foundation for future events dedicated to fostering community support and unity.

Two women singers in sequin dresses posing
A horn player accompanying the bad
The full band line up
The auditorium filling up before the show